SIA

MBA - OSMANIA I SEM

business management mba mba osmania

Managerial Economics, MBA (O.U) I-Year I-Sem (Open Elective-I) As Per the CBCS Syllabus, Low Price Latest 2019 Edition

Managerial Economics, MBA (O.U) I-Year I-Sem (Open Elective-I) As Per the CBCS Syllabus, Low Price Latest 2019 Edition

Syllabus

Unit-I
Nature and Scope of Managerial Economics
Fundamental Economics Concepts: Opportunity Cost, Discounting Principle, Time Perspective, Incremental Reasoning, Equi-marginal Concept, Marginal Concept Theory of Firm – Profit and Wealth Maximization, Econometrics – Use of Econometric Models in Decision Making.
Unit-II
Demand Analysis
Basis for Demand, Concept of Utility – Cardinal and Ordinal Approaches of Utility, Law of Marginal Utility, Maximization of Consumer Utility, Consumer – Surplus Demand Analysis: Determinants of Demand, Law of Demand – Price, Income and Cross Elasticity of Demand, Managerial Applications of Elasticity of Demand – Demand Forecasting and Measurement Methods.
Unit-III
Production and Cost Analysis
Production Function: Cobb Douglas and CES Production Functions, Laws of Diminishing Marginal Returns to Scale, Returns to Scale, Optimal Combination of Input Factors, Optimization of Two Inputs and Single Output through Graphic Method, Expansion Path and Ridge Lines, Economies and Diseconomies of Scale, Economies of Scope, Learning Curve, Cost Analysis: Economic and Accounting Costs, Role of Time in Cost Analysis, Cost- volume Profit Analysis.
Unit-IV
Market Structure and Modern Pricing Practices
Price Determination Under Perfect Competition, Monopoly, Oligopoly and Monopolistic Competition, Game theory Basics, Dominant Strategy, Nash Equilibrium, Prisoners Dilemma, Pricing and Non-pricing Strategies,Sophisticated Market Pricing: Price Discrimination-using Coupons and Rebates for Price Discrimination, Peak Load Pricing, Transfer Pricing: A Perfectly Competitive Market for Upstream Product, The Global use of Transfer Pricing.
Unit-V
Macro Economics and Business
Nature, Concept and Measurement of National Income, Classical and Keynesian Approaches to Income, Employment and Investment, Inflation: Types, Causes and Measurement of Inflation, Phillips Curve, Stagflation, Trade Cycles Causes and Policies to Counter Trade Cycles.

business management mba mba osmania

IT Applications for Management, MBA (O.U) I-Year I-Sem (Open Elective-II) As Per the CBCS Syllabus, Low Price Latest 2019 Edition

IT Applications for Management, MBA (O.U) I-Year I-Sem (Open Elective-II) As Per the CBCS Syllabus, Low Price Latest 2019 Edition

Syllabus

Unit-I
Concepts of Information Systems
Need for Information Systems – Business in the Information Age, Information Systems Concepts, Computer Based Information Systems – Categories of Information Systems – Operational Support Systems – Management Support Systems – Strategic Information Systems.
Unit-II
Technology for Information Systems
Computer Hardware – I/O Devices, Memory Devices, Processor – Software Application and Systems Software – Multimedia – Definition, Characteristics, Elements of Multimedia, Multimedia Applications. Data Communication and Computer Network – Definition, Types – Network Topologies – Network Devices, Wireless Networking. The Internet, Intranet.
Unit-III
Intra Organizational Systems
Management Information Systems – Decision Support Systems – Types of DSS, Architecture of DSS, Artificial Intelligence, Intelligent Systems, Types of Intelligent Systems, Intelligent Agent. Data Base Concepts – Definition – Advantages, Disadvantages – Types of Data Bases – Definition of Distributed Databases.
Unit-IV
Inter Organizational Systems
Inter Organizational – Global Information Systems, Electronic Data Interchange (EDI), Electronic Funds Transfer (EFT) – Extranets, E-Commerce Overview – E-commerce Applications, Mobile Commerce, E-Governance – Emerging Trends in Computing – Cloud Computing, Grid Computing, Mobile Computing, Mobile Applications – Thier Advantages and Disadvantages.
Unit-V
Information Security and Laws
Need for Security – Security Threats and Attacks – Malicious Software, Hacking, Security Services – Security Mechanisms – Cryptography, Digital Signature, Firewall – Types of Firewall – Identification and Authentication – Biometric Techniques – Other Security Measures – Security Policy, Need for Legislation, Cyber Policy – Cyber Laws – Cyber Security Issues in India, Salient Features of IT ACT.

business management mba mba osmania

Fundamentals of Technology Management, MBA (O.U) I-Year I-Sem (Open Elective-I) As Per the CBCS Syllabus, Low Price Latest 2019 Edition

Fundamentals of Technology Management, MBA (O.U) I-Year I-Sem (Open Elective-I) As Per the CBCS Syllabus, Low Price Latest 2019 Edition

Syllabus

Unit-I
Introduction
Definitions, Role and Importance, Technology Development, Implications of Technology Management, Technology Change, TLC, Diffusion and Growth of Technologies, Technological Transformation Alternatives, Technology Policy and Planning, Technology Development – Options and Strategies, Socio - Economic Planning, Production Functions and Technological Change, Macro Effects of Technology Change.
Unit-II
Technology Development and Acquisitions
Forecasting and Technology Innovation Chain, Role of Technology Forecasting, Approaches and Methodologies, Technology Strategy , Generations and Development.
Unit-III
Technology Transfer
Models Modes, Technology Search Strategy, Dimensions of Technology Transfer, Features and Routes of Technology Transfer, Technology Absorption Capabilities, Pricing of Technology Transfer Agreements, Code of Conduct for Technology Transfer , Government Initiative Technology Transfer and Absorption Process at Unit Level.
Unit-IV
Technology absorption and Diffusion
Package and Technology Dependence, Concepts, Constraints of Technology Absorption, Technology Import in India, Government Initiative, Benefit Technology Absorption. Technology Assessment (TA) Organization and Management of Technology Assessment, Technology Evaluation. Diffusion – Major Diffusion Activates, Diffusion Strategy.
Unit-V
Technology Environment
Science and Technology in India, R&D, Technology Missions, Trade Policy, Education and other Policies, Linkages, Technology Support System Financing – Venture Capital, Technology Gaps and needs, Evaluation of Technology Option Rates, R & D Resource Management.

business management mba mba osmania

Customer Relationship Management, MBA (O.U) I-Year I-Sem (Open Elective-II) As Per the CBCS Syllabus, Low Price Latest 2019 Edition

Customer Relationship Management, MBA (O.U) I-Year I-Sem (Open Elective-II) As Per the CBCS Syllabus, Low Price Latest 2019 Edition

Syllabus

UNIT-I
EVOLUTION OF CUSTOMER RELATIONSHIP
CRM – Definition, Emergence of CRM Practice, Factors Responsible for CRM Growth, CRM Process, Framework of CRM, Benefits of CRM, Types of CRM, Scope of CRM, Customer Profitability, Future Trends in CRM, CRM and Cost-Benefit Analysis, CRM and Relationship Marketing.
UNIT-II
CRM CONCEPTS
Customer Value, Customer Expectation, Customer Satisfaction, Customer Centricity, Customer Acquisition, Customer Retention, Customer Loyalty, Customer Lifetime Value, Customer Experience Management, Customer Profitability, Enterprise Marketing Management, Customer Satisfaction Measurements, Web Based Customer Support.
UNIT-III
PLANNING FOR CRM
Steps in Planning – Building Customer Centricity, Setting CRM Objectives, Defining Data Requirements, Planning Desired Outputs, Relevant Issues While Planning the Outputs, Elements of CRM Plan, CRM Strategy: The Strategy Development Process, Customer Strategy Grid.
UNIT-IV
CRM AND MARKETING STRATEGY
CRM Marketing Initiatives, Sales Force Automation, Campaign Management, Call Centers, Practice of CRM: CRM in Consumer Markets, CRM in Services Sector, CRM in Mass Markets, CRM in Manufacturing Sector.
UNIT-V
CRM PLANNING AND IMPLEMENTATION
Issues and Problems in Implementing CRM, Information Technology Tools in CRM, Challenges of CRM Implementation, CRM Implementation Roadmap, Road Map (RM) Performance: Measuring CRM Performance, CRM Metrics.

business management mba mba osmania

Business Communication, MBA (O.U) I-Year I-Sem (Open Elective-II), As Per the (OU) CBCS Syllabus, Low Price Latest 2019 Edition

Business Communication, MBA (O.U) I-Year I-Sem (Open Elective-II), As Per the (OU) CBCS Syllabus, Low Price Latest 2019 Edition

Syllabus

Unit-I
The Role of and Process of Communication, Barriers to Communication Surmounting Barriers to Communication, Types of Communication, Listening Process – Elements of Good Listening – Improving Listening Competence, Importance of Feedback – Principles of Feedback.
Unit-II
Characteristics of Non Verbal Communication – Types and Functions of Non Verbal Communication – Interpreting Non Verbal Communication, Negotiation – Approaches to Negotiation – Preparing For and Conducting Negotiations.
Unit-III
Making Presentation – Choosing a Method of Speaking – Analyzing the Audience – Non Verbal Dimensions of Presentations – Speeches for Commemorative Occasion – Effective Presentation Strategies, Persuasive Speaking.
Unit-IV
Report Writing – Types of Report – Structure of Reports – Individual and Committee Reports – Essentials of Good Report Writing, Business Letters – Drafting Letters Relating to Enquiries and Replies, Orders and Replies, Complaints and Claims, Effective Business Correspondence Drafting a Resume.
Unit-V
Media Relations – Building Better Relations with Media, Investor Relation – Framework for Managing Investor Relations, Managing Government Relations – Ways and Means of Managing Governing Power, Crisis Communication – Do’s and Dont’s in the Wake of a Crisis.

business management mba mba osmania

Marketing Management, MBA (O.U) I-Year I-Sem, As Per the (OU) CBCS Syllabus, Low Price Latest 2019 Edition

Marketing Management, MBA (O.U) I-Year I-Sem, As Per the (OU) CBCS Syllabus, Low Price Latest 2019 Edition

Syllabus

Unit-I
Basics
Marketing, Market, Marketing Management, Tasks, Philosophies, Marketing Mix-expanded Marketing Mix, Marketing Program and Marketing Strategy, Managing Marketing Effort, Global Marketing, Marketing Environment – Company’s Micro and Macro Environment – Interface with other Functional Areas.
Unit-II
Market Segmentation
Levels and Bases for Segmentation, Segmenting Consumer Markets, Business Markets, International Markets, Market Targeting – Evaluating Market Segments, Selecting Market Segments – Differentiation, Product Positioning, Positioning Strategies, Demand Measurement and Sales Forecasting Methods, Estimating Current Future Demand, Competitive Strategies.
Unit-III
Marketing Programme
Decisions Involved in Product, Branding, Packaging, Product Line and Product Mix Decisions, New Product Development, Product Life Cycle, Pricing, Strategies, Distribution Channels, Channel Management Decisions, Promotion Mix - Advertising, Sales Promotion, Public Relations, Personal Selling, Online Marketing.
Unit-IV
Consumer Markets
Model of Consumer Behavior, Seven Os Structure, Factors Affecting Consumer Behavior, Stages in the Adoption Process, Industrial Markets – Characteristics, Industrial Buyer Behavior, Services Markets – Characteristics and Strategies.
Unit-V
Marketing Organization and Control
Types of Marketing Organization Structures and Factors Affecting Global Marketing Organization, Marketing Organization Annual Plan Control, Efficiency Control, Profitability Control and Strategic Control, Marketing Audit.

business management mba mba osmania

Business Law and Ethics, MBA (O.U) I-Year I-Sem (Open Elective-I) As Per the CBCS Syllabus, Low Price Latest 2019 Edition

Business Law and Ethics, MBA (O.U) I-Year I-Sem (Open Elective-I) As Per the CBCS Syllabus, Low Price Latest 2019 Edition

Syllabus

Unit-I
Law of Contracts
Definition of contract and agreement – Classification of contracts, Essential elements of a valid contract – Offer - Acceptance - Consideration - Capacity to contract - Free consent, Void contracts– Legality of object - Performance of contract – Remedies for breach of contract - Quasi contracts.
Unit-II
Law Relating to Special Contracts
Salient features of contract of agency, Bailment and pledge, Indemnity and guarantee. Sale of Goods Act – Distinction between sale and agreement to sell - Conditions and warranties. Negotiable Instruments Act – Definition and characteristics of a negotiable instrument – Definitions, Essential elements and distinctions between Promissory note, Bill of exchange and cheques - Types of crossing.
Unit-III
Companies Act
Definition of company – Characteristics - Classification of companies - Formation of company - Memorandum and articles of association – Prospectus - Shareholders meetings - Board meetings - Law relating to meetings and proceeding - Company - Management - Qualifications, Appointment, Powers and legal position of directors - Board - M.D and chairman - Their powers.
Unit-IV
Consumer Protection Law
Introduction to consumer protection law in India - Consumer councils - Redressal machinery - Rights of consumers - Consumer awareness. Pollution control law - Air, water and environment pollution control, Role of public awareness. Laws relating to intellectual property rights, Competition law. Arbitration and conciliation.
Unit-V
Ethical and Value Based Considerations
Ethical and Value based Considerations - Need and Justification - Business ethics and efficiency - Social responsibility of business - Fair and just cooperation among owners, managers, workers and customers - Fair Market Wages - Integrity and ethical consideration in business operations - Indian value system and it’s relevance in Management.

business management mba mba osmania

Accounting for Management, MBA (O.U) I-Year I-Sem, As Per the (OU) CBCS Syllabus, Low Price Latest 2019 Edition

Accounting for Management, MBA (O.U) I-Year I-Sem, As Per the (OU) CBCS Syllabus, Low Price Latest 2019 Edition

Syllabus

Unit-I
Meaning, Definition and Scope of Financial Accounting; Accounting Concepts and Conventions, their Implications on Accounting System – Double Entry Accounting System – Accounting Process – Types of Accounts – Primary and Secondary Record – Preparation of Journal, Ledger Posting Balancing and Preparation of Trial Balance (Including Numerical Problems) – Errors Disclosed and Not Disclosed by Trial Balance – Suspense Account – Accounting Equation – Static and Dynamic view – Accounting Standards – their Rationale and Growing Importance in Global Accounting Environment, International Financial Reporting Standards (IFRS).
Unit-II
Distinction between Capital and Revenue Expenditure, Preparation and Presentation of Financial Statements – Trading, Profit and Loss Account, Balance Sheet(Including Numerical Problems), Provisions of the Indian Companies Act Regarding Preparation and Presentation of Financial Statements. Depreciation Concept, Depreciation Methods – their Impact on Measurement of Business Income – External Auditor’s Report, the Report of the Board of Directors and Voluntary Disclosures.
Unit-III
Financial Statement Analysis – Ratio Analysis – Rationale and Utility of Ratio Analysis – Classification of Ratios – Calculation and Interpretation of Ratios – Liquidity Ratios-Activity / Turn Over Ratios – Profitability Ratios – Leverage and Structural Ratios (Including Numerical Problems) – Diagnostic and Predictive Power of Ratio, Common Size Statement Analysis.
Unit-IV
Cash Flow Statement – Advantages and Utility of Cash Flow Statement – Preparation of Cash Flow Statement(Including Numerical Problems) – Tax Planning – Tax Avoidance – Tax Evasion – Balance Score Card, Methodology of BSC and its Importance.
Unit-V
Cost Concepts – Fixed and Variable Cost – Classification of Costs – Preparation of Cost Sheet, CVP Analysis – Break-even Point – Concept of Contribution and PV Ratio(Including Numerical Problems) – Managerial uses of Break-even Concept – Product Mix, Make or Buy Decision, Capacity Utilization, Plant Shut Down Decision. Nash Equilibrium in Game Theory – Prisoner’s Dilemma Re visited.

business management mba mba osmania

Management and Organizational Behaviour, MBA (O.U) I-Year I-Sem, As Per the (OU) CBCS Syllabus, Low Price Latest 2019 Edition

Management and Organizational Behaviour, MBA (O.U) I-Year I-Sem, As Per the (OU) CBCS Syllabus, Low Price Latest 2019 Edition

Syllabus

Unit-I
Management Process and Functions, Scientific and Modern Management, 3D Model of Managerial Behaviour – MOB – MBWA – Line and Staff – The Peter’s Principle – Parkinson’s Law – Main Approaches to Organisation Structure-Management – Classical, Human Relations, Systems and Contingency Approaches, Hawthorne’s Experiments – Human Engineering.
Unit-II
Decision Making and Negotiations: Approaches to Decision Making – Rational, Behavioural, Practical and Personal Approaches – Open and Closed Models of Decision Making, Types and Steps in Planning, Authority, Responsibility, Centralisation, Decentralisation and Recentralisation, Bureaucracy.
Unit-III
Psychological Contract – Personality Traits, Big 5 Personality Traits, MBTI Inventory, The Process of Perception – Perceptual Distortions and Errors, Kelly’s Personal Construct Theory, Motivation – Content Theories: Maslow, Alderfer, Herzberg, McCleland, Process Theories: Vroom, Porter and Lawler, Equity Theory – Goal Theory – Attribution Theory.
Unit-IV
Models of OB – Autocratic, Custodial, Supportive, Collegial and System Models, Transactional Analysis, Johari Window. Group Dynamics: Typology of Groups – Conflicts in Groups – The Nature of Conflict – Reactions to Conflict – A Model of Conflict. Trait and Behavioural Approaches to Leadership, Managerial Grid, Path-Goal Theory, Vroom’s Decision Tree Approach to Leadership – Herseay and Blanchard Model.
Unit-V
Organisation Design, Organisation Culture and Organisation Climate, Stress Management and Counseling, Management of Change and Organisation Development, Communication – Emerging Aspects of OB.