SIA

MBA - OSMANIA IV SEM

business management mba mba osmania

Performance Management (HR Elective-III), MBA IV-Semester, As Per the 2016-17 Syllabus (O.U) Latest 2020 Edition

Performance Management (HR Elective-III), MBA IV-Semester, As Per the 2016-17 Syllabus (O.U) Latest 2020 Edition

LATEST 2020 EDITION E-BOOK AVAILABLE

Syllabus

Unit–I

Introduction: Definition, Concerns and Scope of PM. Performance Appraisals. Determinants of Job Performance. Mapping, Process, Sequence and Cycle of PM. Performance Planning and Role Clarity. KPAs Performance Targets. Trait, Behaviour and Results Approaches to Measuring Performance. The Impact of HRM Practices on Performance.

Unit–II

Performance Appraisal: Assessment Center-Psychometric Tests. Role Play–Self-Appraisal-360 Degree Appraisals-Rating-Less Appraisals for the Future of PMS. Critical Incidents Worksheet, Combining Behaviour and Outcomes, Attribution Theory-Causal Matrix. Diagnosis and Performance Improvement. Performance Review, Performance Analysis.

Unit–III

Performance Benchmarking: Human Information Processing and Performance Loop, Performance Shaping Factors–Yerkes–Dodson’s Law-Corporate Performance Management-EFQM Excellence Model– Diagnostic and Process Benchmarking. PM Audit, PM Pathway Analysis. The Impact of Performance Management on Line Managers and Employees.

Unit–IV

Competency Mapping and Pay Plans: Competency Mapping–Mercer’s Human Capital Wheel–Human Asset Worth Estimator and Accession Rate-CIPD Human Capital Framework, Performance, Competence and Contribution Related Pay Models. Cafeteria Benefits Plan, Call Back Pay. The McBer Generic Managerial Competency Model-Competency Causal Flow Model-Competency Gap–Competency Assessment-Balanced Score Card Framework.

Unit–V

Performance Metrics and Models: Performance Measures Pyramid. Steps for Designing Metrics, Wang Lab, Smart Pyramid, Conceptual, DHL, RCN Models of PM, Gilbert’s Performance Matrix and Behavior Engineering Model. Direction of Trouble Shooting with Behavior Model–Mager and Pipes Trouble Shooting Model - ATI Performance Improvement Model, Spangenberg’s Integrated Model of PM, Sears Model for Organizational Performance.

business management mba mba osmania

Software Project Management, MBA IV-Sem (System Elective-IV) O.U, 2020 Edition

Software Project Management, MBA IV-Sem (System Elective-IV) O.U, 2020 Edition

LATEST 2020 EDITION E-BOOK AVAILABLE

Syllabus

Unit–I

Introduction to Software Project Management

Project Definition, Importance of Software Project Management, Software Project Versus Other Types, Activities Covered by Software Project Management, Categorizing Software Projects, Overview of Project Planning, Step Wise Project Planning.

Unit–II

Project Evaluation and Cost Estimation

Strategic Assessment – Technical Assessment – Cost Benefit Analysis – Cash Flow Forecasting – Cost Benefit Evaluation Techniques – Risk Evaluation – Basics of Software Estimation – Effort and Cost Estimation Techniques – COSMIC Full Function Points – COCOMO II - A Parametric Productivity Model – Staffing Pattern.

Unit–III

Activity Planning

Objectives of Activity Planning – Project Schedules – Activities – Sequencing and Scheduling – Network Planning Models – Forward Pass & Backward Pass Techniques – Critical Path (CPM) Method – Risk Identification – Assessment – Monitoring – PERT Technique – Monte Carlo Simulation, Resource Allocation – Creation of Critical Patterns – Cost Schedules.

Unit–IV

Project Management and Control

Framework for Management and Control – Collection of Data, Project Termination – Visualizing Progress – Cost Monitoring – Earned Value Analysis – Project Tracking – Change Control – Software Configuration Management – Managing Contracts – Contract Management.

Unit–V

Staffing in Software Projects

Managing People – Organizational Behavior – Best Methods of Staff Selection – Motivation – The Oldham-Hackman Job Characteristic Model – Ethical and Programmed Concerns – Working in Teams – Decision Making – Team Structures – Virtual Teams – Communications Genres – Communication Plans.

business management mba mba osmania

Investment Management (Finance Elective-III) MBA (IV-Semester) O.U, As Per the 2016-17 Syllabus, Low Price 2020 Edition

Investment Management (Finance Elective-III) MBA (IV-Semester) O.U, As Per the 2016-17 Syllabus, Low Price 2020 Edition

LATEST 2020 EDITION E-BOOK AVAILABLE

Syllabus

Unit-I

Investments

Concept; Real vs. Financial assets; Investment decision processes; Sources of investment Information; Investment vs. Speculation; Factors to be considered in investment decision – Liquidity, Return, Risk, Maturity, Safety, Tax and inflation. The concept and measurement of return – Realized and expected return. Ex-ante and ex-post returns. The concept of risk. Sources and types of risk. Measurement of risk – Range, Standard Deviation and co-efficient of variation. Risk-return trade-Off. Risk Premium and risk aversion. Approaches to investment analysis – Fundamental analysis; Technical analysis; Efficient market hypothesis, Behavioural finance and heuristic driven biases.

Unit-II

Fixed Income Securities – Analysis, Valuation and Management

Features and types of debt instruments, Bond indenture, Factors affecting bond yield. Bond yield measurement – Current yield, Holding period return, YTM, AYTM and YTC. Bond valuation: Capitalization of income method, Bond – Price theorems, Valuation of compulsorily/optionally convertible bonds, Valuation of deep discount bonds. Bond duration, Macaulay’s duration and modified Macaulay’s duration. Bond convexity, Considerations in managing a bond portfolio, Term structure of interest rates, Risk structure of interest rates. Managing Bond portfolio: Bond immunization, Active and passive bond portfolio management strategies.

Unit-III

Common stocks – Analysis and Valuation

Basic features of common stock, Approaches to valuation – Balance sheet model, Dividend capitalization models; Earnings capitalization models; Price-earnings multiplier approach and capital asset pricing model, Free cash flow model, relative valuation using comparables – P/E,P/BV,P/S; Security market indexes, Their uses; Computational procedure of sensex and Nifty.

Unit-IV

Portfolio Theory

Concept of portfolio. Portfolio return and risk. Harry Markowitz’s portfolio theory, Construction of minimum risk portfolio, The single - Index model. Capital market theory: Introduction of risk - free asset, Capital market line, Separation theorem. Capital asset pricing model (CAPM): Security market line. Identifying over - priced and under - priced securities. Arbitrage pricing theory (APT): The law of one price, Two factor arbitrage pricing, Equilibrium risk - return relations. A synthesis of CAPM and APT.

Unit-V

Portfolio Evaluation

Performance measures – Sharpe’s reward to variability index, Treynor’s reward to volatility index, Jensen’s differential index, Fama’s decomposition of returns. Mutual funds: Genesis, Features, Types and schemes. NAVs, Costs, Loads and return of mutual funds, Problems and prospects in India, Regulation of mutual funds and investor’s protection in India.

business management mba mba osmania

Database Management Systems, MBA IV-Sem (System Elective-III) O.U, 2020 Edition

Database Management Systems, MBA IV-Sem (System Elective-III) O.U, 2020 Edition

LATEST 2020 EDITION E-BOOK AVAILABLE

Syllabus

Unit–I

Database Concepts and Modeling

Introduction – Data, Database, DBMS, Database Users and Administrators, History of Database Systems, Overview of Client/Server Technology: 3Tier Architecture, Data Modeling, Hierarchical, Network, Object Oriented, Introduction to Distributed Databases. Relational Data Structure: Tuple, Attributes, Set, Relational Algebra Operators, Entity Relationship Diagrams, Design of E-R Schema, E-R Schema to Tables.

Unit–II

Relational Languages and Relational Database

Functional Dependence: Normal Forms, Integrity Constraints, Domain, Referential Integrity, Codd’s Rules. Elementary Operators, Set Operations, Aggregate Functions, Null Values, Nested Sub Queries, Derived Relations, Views, Joined Relations, DDL, Embedded SQL, QBE, QUEL, Advantages and Limitations of RDBMS.

Unit–III

Transaction Processing

Transaction Concepts, States, Atomicity, Durability, Serializability, Isolation, Transaction Definition in SQL, Concurrency Control, Locking, Deadlock, Handling, Recovery Systems, Log Based Shadow Paging.

Unit–IV

Distributed and Special Database

Distributed Data Storage, Network Transparency, Distributed Query Processing, Commit Protocols, Concurrency Controls, Deadlock Handling, Data Analysis, Data Mining, Data Warehousing, Spatial and Geographical, Multimedia Database, Mobility and Personal Database, Distributed Information System, World Wide Web, OLAP.

Unit–V

ORACLE

Introduction : SQL, SQL Commands for Data Definition and Data Manipulation, Views – Procedures, Indexing, PL/SQL, Forms Design Process, Triggers, SQL Report Writer, SQL Menus, Approach and Advantages – Exception Handling – Procedures – Functions – Packages – Triggers.

business management mba mba osmania

Consumer Behaviour (Marketing Elective-III) MBA (IV-Semester) O.U, As Per the 2016-17 Syllabus, Low Price 2020 Edition

Consumer Behaviour (Marketing Elective-III) MBA (IV-Semester) O.U, As Per the 2016-17 Syllabus, Low Price 2020 Edition

LATEST 2020 EDITION E-BOOK AVAILABLE

Syllabus

Unit–I

Introduction to Consumer Behaviour: Contemporary Dimensions of Consumer Behaviour, CB research process. Concepts and theories of motivation and personality and their Marketing implications. The concept of perception and its impact on Marketing Strategies.

Unit–II

Theories of Consumer Behaviour: Learning principles and their marketing implications: Concepts of conditioning, important aspects of information processing theory; encoding and information Retention, Retrieval of information, Split-brain Theory.

Unit–III

Impact of Culture on Consumer Behaviour: Social and cultural settings: Culture, Sub-culture and Cross culture and Cross cultural marketing practices. Family Life Cycle-1, 2, 3 and reference groups – Life Style Influences.

Unit–IV

Consumer Behaviour Decision: Consumer decision making: Information Search, evaluation of alternatives. Steps between evaluation of alternatives and purchase decision. Post-purchase behaviour, Customer action and disposal of products.

Unit–V

Models of Consumer Behaviour: Models of Consumer Behaviour: Modeling Behaviour Traditional Models, Contemporary Models. Generic Model of Consumer Behaviour, Howard Sheth Model, Engel, Blackwell and Rao –Lilien model. Consumerism.

business management mba mba osmania

Business Intelligence, MBA IV-Sem (O.U) As Per the 2016-17 Syllabus, Latest 2020 Edition

Business Intelligence, MBA IV-Sem (O.U) As Per the 2016-17 Syllabus, Latest 2020 Edition

LATEST 2020 EDITION E-BOOK AVAILABLE

Syllabus

Unit–I

Introduction to Business Intelligence (BI)

Definition, History and Evolution, Styles of Business Intelligence, Benefits of Business Intelligence, Real-time Business Intelligence, Business Intelligence Value Chain, Architecture Business Intelligence.

Unit–II

Data Warehousing and Data Mining

(a) Data Warehousing (DwH): Definition, Characteristics, Types, Data Warehousing Framework, DwH 3 Tier Architecture, Alternative Architectures, Data Warehousing Integration, Data Warehousing – Development Approaches, Real-time Data Warehousing. (b) Data Mining: Definition, Characteristics, Benefits, Data Mining Functions, Data Mining Applications, Data Mining Techniques and Tools, Text Mining, Web Mining.

Unit–III

Business Performance Measurement (BPM)

Definition, BPM vs BI, Summary of BPM Process, Performance Measurement, BPM Methodologies, BPM Architecture and Applications, Performance Dashboards.

Unit–IV

Business Analytics and Data Visualization

(a) Business Analytics: Definitions, Tools and Techniques of BA, Advanced Business Analytics, Business Analytics and Web, Usage, Benefits and Success of Business Analytics. (b) Data Visualization: Definition, New Direction in Data Visualization, GIS, GIS vs GPS.

Unit–V

Business Intelligence Implementation

(a) Implementing Business Intelligence - Implemental Factors, Critical Success Factors of Business Implementation, Managerial Issues related to BI Implementation. Business Intelligence and Integration Implementation – Types, Need, Level of Business Intelligence Integration. (b) Emerging Trends in Business Intelligence Implementation – Social Networks and Business Intelligence, Collaborative Decision Making, RFID and Business Intelligence, Reality Mining.

business management mba mba osmania

Services and Global Marketing, MBA IV-Semester (Marketing Elective - IV) As Per the 2016-17 Syllabus (O.U) Latest 2020 Edition

Services and Global Marketing, MBA IV-Semester (Marketing Elective - IV) As Per the 2016-17 Syllabus (O.U) Latest 2020 Edition

LATEST 2020 EDITION E-BOOK AVAILABLE

Syllabus

Unit–I

Service

Concepts, Scope of Services. Goods-Services continuum. 4 I’s of Services Goods and Services. Categorization. Industrial Services. Segmentation Target Marketing and Positioning. Customer Expectations and Perceptions of Services.

Unit–II

Service Marketing Mix

Product, Pricing, Place, Promotion, People, Physical evidence and process. Service Quality-Dimensions of Quality. Understanding Quality Management. Measuring Service Quality.

Unit–III

Strategies for Marketing

Overview, Strategies for dealing with Intangibility, Inventory, Inconsistency and Inseparability. Building Customer Relationship through Segmentation and Retention Strategies. Service Marketing Triangle- External Marketing, Internal Marketing, Relationship Marketing and Interactive Marketing.

Unit–IV

Introduction to Global Marketing

Importance of Global Markets – Consumer Markets – The Environment of Global Marketing – Cultural Environment – Economic Environment – Demographic Environment – Political and Government Environment – Technological Environment.

Unit–V

International Brands and International Products

Identifying Global Customer Needs – Satisfying Global Customers - Coordinating Marketing Activities - Global Product Planning – Product Objectives – New Products in Global Marketing – Distinction between Global Marketing and Indian Marketing.

business management mba mba osmania

Banking and Insurance (Finance Elective-IV) MBA (IV-Semester) O.U, As Per the 2016-17 Syllabus, Low Price 2020 Edition

Banking and Insurance (Finance Elective-IV) MBA (IV-Semester) O.U, As Per the 2016-17 Syllabus, Low Price 2020 Edition

LATEST 2020 EDITION E-BOOK AVAILABLE

Syllabus

Unit–I

Introduction to Banking

Structure of Indian Banking System-Scheduled Commercial Banks, Foreign Banks; Commercial Banks Versus Payment Banks; Types of Banking – Universal Banking, Wholesale Banking, Private Banking, Retail Banking; Evolution of Banking in India – Nationalization, Banking Reforms; Financial Intermediation by Banks; Role of Commercial Banking and Economic Development, RBI, Banker-Customer Relationship, Functions of a Bank, Banking Sector and Organization of Banks; Different Types of Accounts, Various Services Offered by Banks, Sources of Risk in Banks; Analyzing Banks Financial Statements.

Unit–II

Uses of Bank Funds

Features of Bank Credit, Different Types of Accounts, Steps to be Followed in the Assessment of Credit Worthiness of a Prospective Borrower, the Credit Process and Management, Different Types of Loans and their Features, Loan Pricing: The Basic Model, Pricing of Fixed & Floating Rate Loans, Cost-Benefit Loan Pricing, Customer Profitability Analysis, NPAs:- Concept of Gross and Net NPAs, Causes, Implications & Recovery of NPAs, Priority Sector Lending.

Unit–III

Regulation and Innovations in Banking System

Regulation of Bank Capital: The Need to Regulate Bank Capital, Concept of Economic Model, Concept of Regulatory Capital, Basel Accords I,II and III; Banking Innovations:-Core Banking Solution, Retail Banking- Products & Services-Nature, Scope, Future and Strategies, Plastic Money, National Electronic Funds Transfer, ATM, Mobile Banking, M Wallets, Net Banking; Bancassurance; Payment & Settlement Systems in Banks – Clearing and Gateways.

Unit–IV

Introduction to Insurance

Definition and Nature of Insurance, Role and Importance of Insurance, History and Development of Insurance, Risk Management and the Role of Insurance, Features of Insurable Risk; Principles of Insurance; Legal Aspects of Insurance Contract, Functions of Insurers, Types of Insurers, Reinsurance, Prospects of Insurance Companies, Overview of IRDA.

Unit–V

Life Insurance and General Insurance

The Concept of Life Insurance, Life Insurance Products- Traditional and Market Related, Pension Plans, Group Insurance, Insurance for the Underprivileged; Tax Treatment of Life Insurance; Claims Settlement, Distribution Channel-Marketing Intermediaries; General Insurance Types - Health and Accident, Motor, Fire, Credit and Crop.

business management mba mba osmania

Talent and Knowledge Management, MBA IV-Semester (HR Elective-IV) As Per the 2016-17 Syllabus (O.U) Latest 2020 Edition

Talent and Knowledge Management, MBA IV-Semester (HR Elective-IV) As Per the 2016-17 Syllabus (O.U) Latest 2020 Edition

LATEST 2020 EDITION E-BOOK AVAILABLE

Syllabus

Unit–I

Meaning and Importance of Talent Management. Designing and Building a Talent Reservoir– Segmenting the Talent Reservoir. Talent Management Grid. Creating a Talent Management System. Institutional Strategies for Dealing with Talent Management.

Unit–II

Competency–Meaning, Characteristics, Types–Steps in Developing a Valid Competency Model. Talent Management Information Systems. Developing a Talent Management Information Strategy. Role of Leaders in Talent Management.

Unit–III

The Nature of Knowledge Management–Alternative Views of Knowledge. Types of Knowledge. Location of Knowledge. Rise of the Knowledge Worker. Features of Knowledge Intensive Firm. Key Processes in Knowledge Intensive Firms.

Unit–IV

Knowledge Management Framework of Hansen–Earl’s Seven Schools of Knowledge Management– Alvesson and Karreman’s Knowledge Management Approaches. Knowledge Management Solutions, Mechanisms and Systems. Knowledge Management Infrastructure.

Unit–V

Organizational Impacts of Knowledge Management-on People, Processes, Products and Organizational Performance. Factors Influencing Knowledge Management. Knowledge Management Assessment of an Organization–Importance, Types and Timing. Knowledge Discovery Systems.

business management mba mba osmania

Strategic Management, MBA (IV-Semester) As Per the 2016-17 Syllabus (O.U) Low Price 2020 Edition

Strategic Management, MBA (IV-Semester) As Per the 2016-17 Syllabus (O.U) Low Price 2020 Edition

LATEST 2020 EDITION E-BOOK AVAILABLE

Syllabus

Unit–I

Introduction to Strategic Management

Strategic Management, Definition, Process, Tasks of Strategic Management, Factors Shaping Strategy, Developing Strategic Vision. Mission, Objectives. Crafting and Executing Strategy. Concept of Strategic Intent, A Model of Strategy and Elements, Developing Strategic Model, Strategy Positioning, Choices- Strategy in Action.

Unit–II

Environmental Analysis for Strategy

Strategic Position; Evaluating a Company’s External and Internal Environmental Analysis for Creating Strategy, Macro Environmental Factors; Demographic Elements, Political Forces, Economic Elements, Socio-Cultural Factors, Technological Issues. Industry Analysis; BCG, GE and AD Little Models for Understanding Industry, Key Drivers for a Change ; SWOT Analysis, Porter’s Diamond Model, Value Chain Analysis, Core Competencies - Cost Efficiency, Capability Building and Management.

Unit–III

Strategy Formulation and Sustenance

Strategy Formulation; Business-Level Strategy- Creating and Sustaining Competitive Advantages; Generic Strategies, Choice Based Strategies, Industry Life Cycle, Stages, Emerging Industry, Maturing Industry, Stagnant Industry, Fragmented Industry, Competitive Analysis; Tailoring Strategy to Fit Specific Industry, Strategy for Leaders, Runner-Up Firms, Weak and Crisis Business.

Unit–IV

Alternative Strategy Development

Strategy Alternatives; Corporate Level International Strategy; Creating Value through Intensive Growth Strategies, Integration Strategies, Diversification Strategies, Unbundling, Using Offensive and Defensive Strategies. Outsourcing Strategies, Activities, Benefits, Growth and Drivers of Outsourcing. Market Diversification, Merger, Acquisition Strategies, Strategic Alliances.

Unit–V

Strategy Implementation and Corporate Ethics

Strategy Implementation: Strategies Evaluation and Control, Corporate Governance, Good Corporate Citizenship, Environmental Change- Attaining Behavioural Control, Installing Corporate Culture and Promoting SMART Governance. Re-Designing Organizational Structure and Controls, Strategic Leadership, Strategic Entrepreneurship, Crafting Social Responsibility, Social and Ethical Responsibilities of Corporate Organizations.

business management mba mba osmania

Supply Chain Management, MBA IV-Semester, As Per the 2016-17 Syllabus (O.U) Latest 2020 Edition

Supply Chain Management, MBA IV-Semester, As Per the 2016-17 Syllabus (O.U) Latest 2020 Edition

LATEST 2020 EDITION E-BOOK AVAILABLE

Syllabus

Unit–I

Introduction to Supply Chain Management

Introduction to Supply Chain Management-Concept, Objectives and Functions of SCM, Conceptual Framework of SCM, Supply Chain Strategy – Global Supply Chain Management, Value Chain and Value Delivery Systems for SCM, Bull-Whip Effect.

Unit–II

Supply Chain Structure and Inventory in SC

Logistics Management, Integrated Logistics Management, Inbound and Outbound Logistics, Logistics Planning and Strategy, Reverse Logistics. Inventory Management and its Role in Customer Service.

Unit–III

Role of Transportation in Supply Chain

Transportation in Supply Chain, Transportation Formats and Factors influencing their Choice, Multi Modal Transport, Warehousing – Types of Warehouses, Warehousing Operations, Warehouse Management Systems. Third Party Warehousing, Role and Importance of Handling Systems.

Unit–IV

Information Technology in SCM

Information and Communication Technology in SCM, Role of IT in SCM, Current IT Trends in SCM, RFID, Bar Coding. Retail SCM – Problems and Prospects, Role of Packaging.

Unit–V

Key Operation Aspects in Supply Chain

Supply Chain Network Design, Distribution Network in Supply Chains, Channel Design, Factors Influence Design, Role and Importance of Distributors in SCM, Role of Human Resources in SCM. Issues in Workforce Management and Relationship Management with Suppliers, Customers and Employees, Linkage between HRM and SCM.