SIA

MBA - JNTU HYDERABAD IV SEM

Customer Relationship Management (Marketing Elective) MBA (IV-Semester) JNTU-HYDERABAD, As Per the Latest R17 Syllabus, Low Price 2020 Edition

Customer Relationship Management (Marketing Elective) MBA (IV-Semester) JNTU-HYDERABAD, As Per the Latest R17 Syllabus, Low Price 2020 Edition

LATEST 2020 EDITION E-BOOK AVAILABLE

Syllabus

Unit-I
Introduction to CRM
Concepts, Evolution, Need, Understanding Goals and Objectives of CRM, Components of CRM, Benefits, CRM as a Strategic Marketing Tool, CRM Significance to the Stakeholders, CRM Applications in Consumer and Business Markets, CRM Issues & Problems.
UNIT - II
Building Customer Relations
Customer Information Database – Customer Profile Analysis - Customer Perception, Expectations Analysis – Customer Behaviour in Relationship Perspectives; Individual and Group Customer’s -Customer Life Time Value – Selection of Profitable Customer Segments - Customer Life Cycle, Business Networks and CRM.
UNIT - III
CRM Process
Introduction and Objectives of a CRM Process; an Insight into CRM and e-CRTA/online CRM, The CRM Cycle i.e. Assessment Phase; Planning Phase; The Executive Phase; Modules in CRM, 4C’s (Elements) of CRM Process, CRM Process for Marketing Organization, CRM Value Chain, CRM Affiliation in Retailing Sector.
UNIT - IV
CRM Structures
Elements of CRM – CRM Process – Strategies for Customer Acquisition – Customer Retention and Development – Strategies for Customer Retention, Models of CRM – GSPOT Model, KOEL’s Model, WebQual Audit Model, ONYX Model - CRM Roadmap for Business Applications.
UNIT - V
CRM Planning and Implementation
Strategic CRM Planning Process – Implementation Issues – CRM Tools- Analytical CRM – Operational CRM – Call Centre Management – Role of CRM Managers, Trends in CRM- e-CRM Solutions – Features and Advantages of e-CRM, Functional Components of e-CRM - Data Warehousing – Data mining for CRM – an Introduction to CRM Software Packages.

Talent and Knowledge Management (HR Elective) MBA (IV-Semester) JNTU-HYDERABAD, As Per the Latest R17 Syllabus, Low Price 2020 Edition

Talent and Knowledge Management (HR Elective) MBA (IV-Semester) JNTU-HYDERABAD, As Per the Latest R17 Syllabus, Low Price 2020 Edition

LATEST 2020 EDITION E-BOOK AVAILABLE

Syllabus

Unit-I
Talent Management
Meaning, Importance, Evolution, Talent Management System, Talent Reservoir – Components, Talent Management Grid, Talent Management Assessment Tools, Process of Talent Management, Competence – Core Competency, Competency Assessment, Competency Modeling – Steps in Developing a Valid Competency Model, Potential Forecast.
UNIT - II
Succession and Career Planning
Succession Planning – Traditional Approaches, Contemporary Approaches, Talent Acquisition - Talent Identification and Business Alignment, Recruiting and Assessment, Talent Development – Training and Coaching – Action-Oriented Coaching, Remedial Coaching, Attitude Based Coaching; Performance Based Coaching, Executive Coaching, Talent Management Strategies.
UNIT- III
Knowledge Management
Concept, Forces Driving Knowledge Management, Knowledge Management Systems, Issues in Knowledge Management, Knowledge Management Strategies, Technologies for Knowledge Management, Factors Influencing Knowledge Management.
UNIT- IV
Nature of Knowledge
Data, Information, Knowledge, Wisdom, Views of Knowledge – Subjective and Objective, Types of Knowledge – Location of Knowledge – Knowledge in People, Knowledge in Artifacts, Knowledge in Organizational Entities, Knowledge Management Assessment – Types of Assessment, Importance of KM Assessment.
UNIT - V
Knowledge Management Solutions
Knowledge Management Processes – Discovery, Capture, Sharing, Mechanisms, Technologies, Knowledge Management Approaches – Hansen-Earl’s Seven Schools of Knowledge Management, Alversson and Karreman’s Knowledge Management, Knowledge Management Infrastructure, Organizational Impacts of Knowledge Management – on People, on Processes, on Products, on Organizational Performance.

Risk Management (Finance Elective) MBA (IV-Semester) JNTU-Hyderabad, As Per the Latest R17 Syllabus, Low Price 2020 Edition

Risk Management (Finance Elective) MBA (IV-Semester) JNTU-Hyderabad, As Per the Latest R17 Syllabus, Low Price 2020 Edition

LATEST 2020 EDITION E-BOOK AVAILABLE

Syllabus

Unit-I
Introduction to Risk Management: Risk Management Overview - Types of Risks -Impact of Risk on Organizations- Scope of Risk Management- Risk Management Levels, Risk Management Process - Risk Models- Risk Identification and Measurement.
UNIT - II
Risk Management and Measurement: Risk Management Tools, Regulatory Framework - Capital Adequacy Requirements - Interest Rate Risk, Liquidity Risk, Market Risk, Credit Risk, Exchange Rate Risk, Value at Risk (VaR), Cash Flow at Risk (CaR).
UNIT- III
Risk Management Techniques - Forward and Future Contracts: Pricing Forward Contracts, Foreign Currency Forward Contract, Commodity Forward Contract, Counterparty Risk in the Forward Contract, Future Contracts, Cash Vs Physical Delivery, Pricing Future Contracts, The Role of Expected Future Spot Price, Impact of Financial Market Imperfections.
UNIT- IV
Risk Management Techniques - Options: Structure of Option Market, Types of Options, Option Strategies, Exercise Price and Option Values, Principles of Call Option Pricing and Put Option Pricing, Put - Call Parity theorem, Option Values and Cash Payouts, Option Pricing, Arbitrage Pricing and the Binomial Model, The Black- Scholes and Mertin Model.
UNIT - V
Risk Management Techniques – SWAPS: SWAP Market and its Evolution, Pricing and Valuing - Interest Rate Swap, Pricing and Valuing - Currency Swap, Pricing and Valuing - Equity Swap, Pricing and Valuing – Commodity Swap, Swaptions.

Strategic Management, MBA IV-Semester, As Per the Latest R17 Syllabus, JNTU-HYDERABAD, Low Price 2020 Edition

Strategic Management, MBA IV-Semester, As Per the Latest R17 Syllabus, JNTU-HYDERABAD, Low Price 2020 Edition

LATEST 2020 EDITION E-BOOK AVAILABLE

Syllabus

Unit-I
Introduction: Concepts in Strategic Management, Strategic Management Process, Developing a Strategic Vision, Mission, Objectives, Policies – Factors that shape a Company’s Strategy, Environmental Scanning: Industry and Competitive Analysis – Methods. Evaluating Company Resources and Competitive Capabilities – SWOT Analysis – Value Chain Analysis and Competitive Advantage.
UNIT - II
Tools and Techniques for Strategic Analysis: Porter’s Five Force Model, BCG Matrix, GE Model, TOWS Matrix, IE Matrix, The Grand Strategy Matrix. Market Life Cycle Model - and Organizational Learning, Impact Matrix and the Experience Curve, Generic Strategies- Strategy Formulation - Types of Strategies – Offensive Strategy, Defensive Strategy, Exit and Entry Barriers - Tailoring Strategy to Fit Specific Industry and Company Situations.
UNIT- III
Strategy Implementation: Strategy and Structure, Strategy and Leadership, Strategy and Culture Connection - Operationalising and Institutionalizing Strategy - Strategies for Competing in Globalising Markets and Internet Economy - Organizational Values and Their Impact on Strategy – Resource Allocation as a Vital Part of Strategy – Planning Systems for Implementation.
UNIT- IV
Turnaround and Diversification Strategies: Turnaround Strategy - Management of Strategic Change, Strategies for Mergers, Acquisitions, Takeovers and Joint Ventures - Diversification Strategy: Why Firms Diversify, Different Types of Diversification Strategies, the Concept of Core Competence, Strategies and Competitive Advantage in Diversified Companies and its Evaluation.
UNIT - V
Strategy Evaluation and Control: Establishing Strategic Controls for Measuring Performance – Appropriate Measures - Role of the Strategist – Using Qualitative and Quantitative Benchmarking to Evaluate Performance - Strategic Information Systems – Problems in Measuring Performance – Guidelines for Proper Control- Strategic Surveillance -Strategic Audit - Strategy and Corporate Evaluation and Feedback in the Indian and International Context.

Marketing of Services (Marketing Elective) MBA (IV-Semester) JNTU-HYDERABAD, As Per the Latest R17 Syllabus, Low Price 2020 Edition

Marketing of Services (Marketing Elective) MBA (IV-Semester) JNTU-HYDERABAD, As Per the Latest R17 Syllabus, Low Price 2020 Edition

LATEST 2020 EDITION E-BOOK AVAILABLE

Syllabus

Unit-I
Introduction to Services Marketing
Services – Concepts, Characteristics, Classification of Services, Goods vs. Services, Services Marketing Mix, Service Marketing Triangle, Factors responsible for Growth of Services sector, Challenges faced by the Services Sector, Service and Technology, Impact of Technology on Service Firms, Emerging Service Sectors in India.
UNIT - II
Focussing on Consumer
Consumer Behaviour in Services, Relevance of Consumer Behaviour, Consumer Expectations in Service, Consumer Perceptions of Service, Customer Satisfaction, Understanding Consumer Requirements-Listening to Customers through Research, building customer relationships, Customer Feedback, Service Failure and Service Recovery – Recovery Strategies.
UNIT- III
Innovation and Quality
Service Innovation – Design, Challenges, Mapping Patterns of Service Innovation, Types of Service Innovation, Stages in Service Innovation and Development,Service Quality, Gaps Model of Service Quality-Customer Gap, Provider Gap and Closing Gap, Service Excellence, Service Standards- Factors, Types, Physical Evidence – Managing Physical Evidence, and the Servicescape – Designing Servicescapes.
UNIT- IV
Managing Service Operations
Service Process, Service Blueprinting, Managing Demand and Supply, Participants in Services - Employee’s Roles in Service Delivery, Customer’s Roles in Service Delivery, Mass Production and Delivery, Service Guarantee, Ethics in Service Firms.
UNIT - V
Managing Service Promises
Managing Distribution Channels in Service Industry –Strategies for Distribution, Managing People in Service Industry – Challenges, Pricing Strategies for Services – Methods, Promotion Strategies for Services - Need for Coordination in Marketing Communication, Five categories of Strategies to match Service Promises with Delivery.

International Human Resource Management, MBA (IV-Semester) HR-Elective, As Per the Latest R-17 Syllabus, JNTU-HYDERABAD, Low Price 2020 Edition

International Human Resource Management, MBA (IV-Semester) HR-Elective, As Per the Latest R-17 Syllabus, JNTU-HYDERABAD, Low Price 2020 Edition

LATEST 2020 EDITION E-BOOK AVAILABLE

Syllabus

Unit-I
Introduction and Overview
Global Market Context-Key Perspective in Global Workforce Management - Cultural Foundations of International Human Resource Management - Understanding Culture-Major Models of National Culture- Final Caveats on Culture and Global Workforce Management- Changes and Challenges in the Global Labor Market- Globalization - Technological Advancement- Change in Labour Force Demographics and Migration-Emerging on the Contingent Workforce- Offshore Sourcing- Global Workforce Management Challenges.
UNIT - II
The Key Role on International HRM in Successful MNC Strategy
Knowledge Transfer-Global Leadership Training and Development-Strategic Control Needs-Competitive Strategy of Multinational Corporations-Structuring for Optimal Global Performances- Linking Human Resource Management Practices to Competitive Strategy and Organization Structure-Paradigm Shift of international Human Resource Management form Contingency Model to Process Development.
UNIT- III
Global Human Resource Planning
From Strategy to Decision about Work Demand and Labour Supply External Environment Scanning- Job Design for Meeting global Strategy Work Demand HR Planning for the Long Term-Global Staffing: General Actors Affecting Global Staffing-Global Recruitment of Human Resources-Global Selection of Human Resources.
UNIT- IV
Global Workforce Training and Development
Strategic role of Training and Development in the Global Market Place- Fundamental Concepts and Principles for Guiding Global Training and Development- Training Imperative for the Global Workforce- Managing International Assignments - Expatriate Preparation, Foreign Assignment an Repatriation-International Assignments Considerations for Special Expatriates-New and Flexible International Assignments.
UNIT - V
Global Workforce Performance Management
Performing Management Process-Important Consideration for Global Performance Management-Planning and Implementing Global Performance Appraisal- Compensation for a Global Workforce- Managing Compensation on a Global Scale: Fundamental Practices-Key compensation for Expatriates, HCN’s and TNC’s – Global Employee Relations- Current ER Issues-Influence of MNC’s and Union on Global ER.

International Financial Management (Finance Elective) MBA IV-Semester, As Per the Latest R17 Syllabus, JNTU-Hyderabad, Low Price 2020 Edition

International Financial Management (Finance Elective) MBA IV-Semester, As Per the Latest R17 Syllabus, JNTU-Hyderabad, Low Price 2020 Edition

LATEST 2020 EDITION E-BOOK AVAILABLE

Syllabus

Unit-I
Introduction: An overview, Importance, nature and scope of International Financial Management, Domestic FM Vs. IFM, International Business Methods, Recent changes and challenges in International Financial Management.
UNIT - II
International Flow of Funds: Balance of Payments (BOP), Fundamentals of BOP, Accounting components of BOP, Factors affecting International Trade flows, Agencies that facilitate International flows. Indian BOP Trends. International Monetary System: Evolution, Gold Standard, Bretton Woods’s system, the flexible exchange rate regime, evaluation of floating rates, the current exchange rate arrangements, the Economic and Monetary Union (EMU).
UNIT- III
Foreign Exchange Market: Function and Structure of the Forex markets, major participants, types of transactions and settlements dates, Foreign exchange quotations. Process of arbitrage, speculation in the forward market. Currency Futures and Options Markets, Overview of the other markets – Euro currency market, Euro credit market, Euro bond market, International Stock market.
UNIT- IV
(a) Exchange Rates: Measuring exchange rate movements, Factors influencing exchange rates. Government influence on exchange rates – exchange rate systems. Managing Foreign exchange Risk. International arbitrage and interest rate parity. (b) Relationship between inflation, interest rates and exchange rates – Purchasing Power Parity – International Fisher Effect – Fisher Effect- Interest Rate Parity, Expectations theory.
UNIT - V
Asset–liability Management: Foreign Direct Investment, International Capital Budgeting, International Capital structure and cost of capital. International Portfolio Management. International Financing: Equity, Bond financing, parallel loans - International Cash management, accounts receivable management, inventory management. Payment methods of international trade, trade finance methods, Export – Import bank of India, recent amendments in EXIM policy, regulations and guidelines.

Leadership and Change Management, MBA (IV-Semester) HR-Elective, As Per the Latest R-17 Syllabus, JNTU-HYDERABAD, Low Price 2020 Edition

Leadership and Change Management, MBA (IV-Semester) HR-Elective, As Per the Latest R-17 Syllabus, JNTU-HYDERABAD, Low Price 2020 Edition

LATEST 2020 EDITION E-BOOK AVAILABLE

Syllabus

Unit-I
Introduction to Leadership
Leadership, Role and Functions of a Leader, Leadership Motives Characteristics of an Effective Leader, Leadership as a Process - the Complexities of Leadership - Effective Leadership Behaviors and Attitudes – Leadership and Power, Coercion, Management, Trait Approach, Leadership Behaviour and Styles – Lewin’s Leadership Styles, Ohio State Leadership Study, The University of Michigan Study, Blake and Mouton’s Managerial Grid.
UNIT - II
Leadership Theories and Styles
Contingency Theories of Leadership - Fiedler’s Contingency Model, The Path-Goal Theory, The Hersey - Balanchard Situational Leadership Theory, Transformational Leadership, Transactional Leadership Style, Charismatic Leadership. Leadership and Empowerment, Servant Leadership, Team Leadership, Leadership Ethics.
UNIT - III
Organizational Change
Change, Nature of Organizational Change – Sources of Change - Environmental Triggers of Change, Organizational Responses to Change, Impact of Change on Organizations - Resistance to Change. Types of Change, Changing Faces of Change, Predictable Change, Diagnosing Change Situation. Perspectives on Change - Contingency Perspective - Resource Dependence Perspective - Population Ecology Perspective - Institutional Perspective.
UNIT - IV
Organizations for Change
Organizational Structure, Models of Structure, Influences on Structure, Organizational Structure, and Change. Organizational Culture, Dimensions of Organizational Culture, Sources of Organizational Culture, Organizational Culture and Change, Organizational Politics, The link between Politics, Power and Conflict, Power and Conflict in Times of Change, Management and Leadership, Leadership in Times of Change. Cultural Factors Influencing Leadership Practice.
UNIT - V
Strategies for Managing Change
Systematic Approaches to Change, The Hard Systems Model of Change, Soft Systems Models of Change – Organizational Development, The OD Process, OD - an Action – Research Based Model of Change, Factors for Effective Change – Demographic Changes, Changing Lifestyles, Occupational Changes, Operating Virtually, The Multiple Paths to Change. Developing Leadership Skills.

International Marketing (Marketing-Elective) MBA (IV-Semester) As Per the Latest R-17 Syllabus, JNTU-HYDERABAD, Low Price 2020 Edition

International Marketing (Marketing-Elective) MBA (IV-Semester) As Per the Latest R-17 Syllabus, JNTU-HYDERABAD, Low Price 2020 Edition

LATEST 2020 EDITION E-BOOK AVAILABLE

Syllabus

Unit-I
Introduction to International Marketing
Environment and Sustainability, Scope, Importance of World Trade, Features, Opportunities and Challenges in International Marketing, Comparison of Domestic with International Marketing, Stages of International Marketing, Motivating Factors of International Marketing, Internationalisation – Reasons and Strategies.
UNIT - II
Global Environmental Drivers
WTO and Globalization – Issues, Types - Political, Economic, Social, Legal and Technological Environments, EXIM Policy, International Trade and its barriers, trade in Goods & Services, International Trade Agreements.
UNIT- III
Global Customers
Drivers of Global Consumers, Influences of the Global Consumer -Role of Culture - Elements, Social Factors, Situational Factors, Industrial Buyer, Government Buyer, International Marketing Research: Opportunity Analysis, Market Selection, Assessing Market Size and Sales Potential, Government Policies of Target Markets, SWOT Analysis of Target Markets, Global Market Entry Modes – Strategies, Problems and Challenges.
UNIT- IV
Global Marketing
Globalization Drivers – Market, Cost, Environmental, Competitive Factors, International Marketing Mix, Developing the Global Marketing Program, Segmentation of Product & Services, Marketing Channels and Distribution Promotion Strategies, Pricing Strategies – Factors Influencing Pricing Decisions, Concept of International Product Life Cycle.
UNIT - V
Implementing Global Marketing Strategies
Negotiation with Customers and Selection Method – Cultural and International Negotiations, E-Marketing Channels Organization & Controlling of the Global Marketing Programme, Export Documentation, Export Procedures, Steps in Processing an Export Order.

Strategic Investment and Financing Decisions (Finance Elective) MBA IV-Semester, As Per the Latest R17 Syllabus, JNTU-Hyderabad, Low Price 2020 Edition

Strategic Investment and Financing Decisions (Finance Elective) MBA IV-Semester, As Per the Latest R17 Syllabus, JNTU-Hyderabad, Low Price 2020 Edition

LATEST 2020 EDITION E-BOOK AVAILABLE

Syllabus

UNIT-I

Investment Decisions Under Conditions of Risk and Uncertainty
Concepts of Risk and Uncertainty. Risk Analysis in Investment Decisions. Risk Adjusted Rate of Return, Certainty Equivalents, Probability Distribution of Cash Flows, Decision Trees, Sensitivity Analysis and Monte Carlo Approach to Simulation, Investment Decisions Under Capital Constraints: Capital Rationing Vs. Portfolio. Portfolio Risk and Diversified Projects.

Unit-II

Types of Investments and Disinvestments
Project Abandonment Decisions, Evidence of IRR, Multiple IRR, Modified IRR, Pure, Simple and Mixed Investments. Lorie Savage Paradox. Adjusted NPV and Impact of Inflation on Capital Budgeting Decisions.

Unit-III

Critical Analysis of Appraisal Techniques
Discounted Pay Back, Post Pay Back, Surplus life and surplus Pay Back, Bail-Out Pay Back, Return on Investment, Equivalent Annual Cost, Terminal Value, Single Period Constraints, Multi-period Capital Constraint and an Unresolved Problem, NPV Mean variance Analysis, Hertz Simulation and Hillier Approaches. Significance of Information and Data Bank in Project Selections.

Unit-IV

Strategic Analysis of Selected Investment Decisions
Lease Financing, Leasing Vs. Operating Risk, Borrowing Vs. Procuring. Hire Purchase and Instalment Decisions. Lease Risk Management, Leasing as a Financing Decision, Advantages of Leasing, and Leasing Decision in practice.

Unit-V

Financing Decisions
Mergers and Acquisitions, Basic Issues, Strategy, Diversification and Mergers and Acquisitions, Theories of Mergers, Types of Mergers, Cost of Mergers, Government Guidelines for Takeover, Problems on Mergers & Acquisitions and Cases.