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MBA - JNTU HYDERABAD III SEM

business management mba mba jntu hyderabad

Management of Industrial Relations, MBA III-Sem (R17) HR - Elective, JNTU-(Hyderabad) Low Price Latest 2019 Edition

Management of Industrial Relations, MBA III-Sem (R17) HR - Elective, JNTU-(Hyderabad) Low Price Latest 2019 Edition

Syllabus

UNIT-I
Industrial Relations
Economy and the Labour Force in India – Approaches to Industrial Relations – Industrial Relations in Comparative Frame Work- Management and Employer Organizations – Introduction – Origin and Growth. Trade Unions- Introduction-Definition and Objectives-Growth and Structure of Trade Unions in India-Trade Unions Act , 1926 and Legal Framework-Union Recognition-Union Problems – Non-Union Firms – Management of Trade Unions in India.
UNIT-II
Collective Bargaining
Nature and Legal Framework of Collective Bargaining – Levels of Bargaining and Agreements-Change in the Labour - Management Relations in the Post-Liberalised India-Changes in the Legal Frame Work of Collective Bargaining, Negotiated Flexibility, Productivity Bargaining, Improved Work Relations, Public Sector Bargaining and Social Security – Negotiating Techniques and Skills – Drafting of an Agreement.
UNIT-III
Tripartism and Social Dialogue
Types and Levels of Tripartism – Social Dialogue and the Reform Process – Strengthening Tripartite Social Dialogue – Role of Government in Industrial Relations.
UNIT-IV
Labour Legislation-I
Factories Act, 1948, Workmen’s Compensation Act, 1923, ESI Act, 1948- The Payment of Wages Act, 1936, Minimum Wages Act, 1948, The Payment of Bonus Act, 1965, National Wage Policy – Contemporary Issues in Wage Systems.
UNIT-V
Labour Legislation-II
Industrial Disputes Act, 1948 - Grievance Handling Employee Grievances – Causes of Grievances – Conciliation, Arbitration and Adjudication Procedural Aspects for Settlement of Grievances – Standing Orders-Code Discipline. Industrial Disputes: Meaning, Nature and Scope of Industrial Disputes - Cases and Consequences of Industrial Disputes – Prevention and Settlement of Industrial Disputes in India-Employee Participation – Quality of Work Life-Managing Good Industrial Relations.

business management mba mba jntu hyderabad

Digital Marketing, MBA III-Sem (R17) Marketing - Elective, JNTU-(Hyderabad) Low Price Latest 2019 Edition

Digital Marketing, MBA III-Sem (R17) Marketing - Elective, JNTU-(Hyderabad) Low Price Latest 2019 Edition

Syllabus

UNIT-I
Understanding Digital Marketing
Concept, Components of Digital Marketing, Need and Scope of Digital Marketing, Benefits of Digital Marketing, Digital Marketing Platforms and Strategies, Comparison of Marketing and Digital Marketing, Digital Marketing Trends.
UNIT-II
Channels of Digital Marketing
Digital Marketing, Website Marketing, Search Engine Marketing, Online Advertising, Email Marketing, Blog Marketing, Social Media Marketing, Audio, Video and Interactive Marketing, Online Public Relations, Mobile Marketing, Migrating from Traditional Channels to Digital Channels. Marketing in the Digital Era: Segmentation – Importance of Audience Segmentation, How different segments use Digital Media – Organizational Characteristics, Purchasing Characteristics, Using Digital Media to Reach, Acquisition and Retention of new customers, Digital Media for Customer Loyalty.
UNIT-III
Digital Marketing Plan
Need of a Digital Marketing Plan, Elements of a Digital Marketing Plan – Marketing Plan, Executive Summary, Mission, Situational Analysis, Opportunities and Issues, Goals and Objectives, Marketing Strategy, Action Plan, Budget, Writing the Marketing Plan and Implementing the Plan.
UNIT - IV
Search Engine Marketing and Online Advertising
Importance of SEM, understanding Web Search – keywords, HTML tags, Inbound Links, Online Advertising vs. Traditional Advertising, Payment Methods of Online Advertising – CPM (Cost-per-Thousand) and CPC (Costper- click), Display Ads - choosing a Display Ad Format, Landing Page and its importance.
UNIT - V
Social Media Marketing
Understanding Social Media, Social Networking with Facebook, LinkedIn, Blogging as a social medium, Microblogging with Twitter, Social Sharing with YouTube, Social Media for Customer Reach, Acquisition and Retention. Measurement of Digital Media: Analyzing Digital Media Performance, Analyzing Website Performance, Analyzing Advertising Performance.

business management mba mba jntu hyderabad

Advertising and Sales Management, MBA III-Sem (R17) Marketing - Elective, JNTU-(Hyderabad) Low Price Latest 2019 Edition

Advertising and Sales Management, MBA III-Sem (R17) Marketing - Elective, JNTU-(Hyderabad) Low Price Latest 2019 Edition

Syllabus

Unit-I
Advertising: Concept, Evolution, Promotion Mix, Importance and Functions of Advertising, Role of Advertising, AIDA model, Types of Advertising, Advertising Plan, DAGMAR Approach, Visualization of Advertising Layout – Functions, Principles, Elements of a Layout.
UNIT - II
Advertising Media: Types of Media – Print, Electronic, Other Media – Merits and Demerits of each media, Media Planning – Frequency, Reach and Outcome, Appeals, Setting Advertising Objectives, Advertising Message, Advertising Budget, Evaluation of Advertising Effectiveness – Methods and Regulation of Advertising in India – Misleading and Deceptive Advertising.
UNIT - III
Sales Management: Importance, Types of Selling, Difference Between Selling and Marketing, Sales Activities, Selling Skills, Selling Strategies, Selling Process, Sales Planning Process, Sales Forecasting Methods, Sales Budgeting Process. Sales Force Management – Recruitment and Selection, Training, Sales Force Motivation, Compensation, Sales Force Control and Evaluation.
UNIT - IV
Sales Promotion: Concepts, Need, Objectives, Personal Selling Vs. Advertising, Types of Sales Promotion, Sales Promotion Strategies – Sales Promotion and Product Life Cycle, Cross Promotion, Surrogate Selling, Bait and Switch Advertising, Ethical and Legal Aspects of Sales Promotion.
UNIT - V
Sales Distribution: Distribution Channels, Need for Channels, Channel Intermediaries and Functions, Channel Structure, Channel for Consumer Products, Business and Industrial Products, Alternative Channel, Channels for Rural Markets, Channel Strategy Decisions. Designing, Motivating and Evaluating Channel Members, Managing Retailers, Wholesalers, Franchisers, Managing Conflict – Reasons for Channel Conflicts, Managing International Channel of Distribution, Ethical Issues in Sales and Distribution Management.

business management mba mba jntu hyderabad

Performance Management Systems, MBA III-Sem (R17) HR-Elective JNTU-(Hyderabad) Low Price Latest 2019 Edition

Performance Management Systems, MBA III-Sem (R17) HR-Elective JNTU-(Hyderabad) Low Price Latest 2019 Edition

Syllabus

Unit-I
Performance Management: Scope and Significance - Advantages of Performance Management - Organizational Structure - Impact of Organizational Structure and Operational Problems Performance Management Process - Performance Planning - Performance Appraisal - Performance Mentoring - Performance Management Strategic Planning.
UNIT - II
Communication of Performance Expectations: Job Description - Defining Performance and Choosing a Measurement Approach Measuring Results and Behaviors. Gathering Performance Information – Presentation, Information and Taking Corrective Action – Metrics- Types of Metrics - Critical Success Factors Indicators – Managing Metrics- Ownership and Responsibility.
UNIT - III
Performance Management and Employee Development: Performance Management Skills, Performance Management Framework, Employee Assessment System, Role of HR Professionals in Performance Management.
UNIT - IV
Reward Systems and Legal Issues: Reasons for Introducing Contingent Pay Plan, Problems Associated with Contingent Pay Plans- Selecting a Contingent Pay Plan- Pay Structures- Job Evaluation- Broad Banding- Legal Principles Affecting Performance Management.
UNIT - V
Relevant Performance Related Concepts: Benchmarking, Six Sigma, Competency Mapping, Balance Scorecard, Coaching and Mentoring Pygmalion Effect, Job Analysis, High Performance Work Teams, Steps for Building High Performance Work Teams, Reward Practices in World- Class Organizations.

business management mba mba jntu hyderabad

Learning and Development, MBA III-Sem (R17) HR-Elective JNTU-(Hyderabad) Low Price Latest 2019 Edition

Learning and Development, MBA III-Sem (R17) HR-Elective JNTU-(Hyderabad) Low Price Latest 2019 Edition

Syllabus

Unit-I
Introduction to Learning: Concepts of Learning, Phases in Learning, Learning Theories - Reinforcement Theory, Social Learning Theory, Goal Theories, Need Theories, Expectancy Theory, Adult Learning Theory, Information Processing Theory, The Learning Process, The Learning Cycle, Instructional Emphasis for Learning Outcomes.
UNIT - II
Training Strategy and Designing Training: The Evolution of Training’s Role, Strategic Training and Development Process, Training Needs in Different Strategies, Models of Training Department. Training Needs Assessment, Reasons for Planned Training. Designing the Training Program, Developing the Group and the Climate, Trainers and Training Styles, Evaluating Training and Follow-on Support.
UNIT - III
Training Methods: Traditional Methods - Presentation Methods, Hands-on Methods, Group Building Methods, E-learning and Use of Technology in Training- Technology Influence on Training and Learning, Technology and Multimedia, Computer- Based Training, Developing Effective Online Learning, Blended Learning, Mobile Technology and Training Methods, Technologies for Training Administration.
UNIT - IV
Development: Employee Development, Essential Ingredients of Management Development, Strategy and Development, Approaches to Employee Development – Formal Education, Assessment, Job Experiences, Interpersonal Relationships, the Development Planning Process, Company’s Strategies for Providing Development, E-learning and Employee Development. Electronic MDPs.
UNIT - V
Contemporary Issues in Training and Development: Orientation Training, Diversity Training, Sexual Harassment Training, Team-training, Cross Functional Teams, Cross Cultural Training, Training for Talent Management and Competency Mapping. Career Management, Career Management Systems, Career Paths, Career Plateauing, Coping with Career Breaks, Training for Virtual Work Arrangements.

business management mba mba jntu hyderabad

Data Analytics, MBA III-Sem (R17) JNTU-(Hyderabad) Low Price Latest 2019 Edition

Data Analytics, MBA III-Sem (R17) JNTU-(Hyderabad) Low Price Latest 2019 Edition

Syllabus

Unit-I
Introduction to Data Analytics
Introduction to Data – Importance of Analytics – Data for Business Analytics – Big Data – Business Analytics in Practice. Data Visualization – Data Visualization Tools, Data Queries, Statistical Methods for Summarizing Data, Exploring Data using Pivot Tables.
Unit-II
Descriptive Statistical Measures
Population and Samples, Measures of Location, Measures of Dispersion, Measures of Variability, Measures of Association. Probability Distribution and Data Modeling – Discrete Probability Distribution, Continuous Probability Distribution, Random Sampling from Probability Distribution, Data Modeling and Distribution Fitting.
Unit-III
Predictive Analytics
Karl Pearson Correlation Techniques – Multiple Correlation – Spearman’s Rank Correlation – Simple and Multiple Regression – Regression by the Method of Least Squares – Building Good Regression Models – Regression with Categorical Independent Variables – Linear Discriminant Analysis – One-way and Two-way ANOVA.
Unit-IV
Data Mining
Scope of Data Mining, Data Exploration and Reduction, Unsupervised Learning – Cluster Analysis, Association Rules, Supervised Learning – Partition Data, Classification Accuracy, Prediction Accuracy, k-nearest Neighbors, Classification and Regression Trees, Logistics Regression.
Unit-V
Simulation
Random Number Generation, Monte Carlo Simulation, What if Analysis, Verification and Validation, Advantages and Disadvantages of Simulation, Risk Analysis, Decision Tree Analysis.

business management mba mba jntu hyderabad

Strategic Management Accounting, MBA III-Sem (R17) JNTU-(Hyderabad) Finance Elective, Low Price Latest 2019 Edition

Strategic Management Accounting, MBA III-Sem (R17) JNTU-(Hyderabad) Finance Elective, Low Price Latest 2019 Edition

Syllabus

Unit-I
Introduction to Management Accounting, Cost analysis and Control: Management Accounting Vs. Cost Accounting vs. Financial Accounting, Role of Accounting Information in Planning and Control, Cost Concepts and Managerial use of Classification of Costs. Cost Analysis and Control: Direct and Indirect expenses, Allocation and Apportionment of Overheads, Calculation of Machine Hour Rate. Activity Based Costing.
Unit-II
Costing for Specific Industries: Unit Costing, Job Costing, Cost Sheet and Tender and Process Costing and their Variants, Treatment of Normal Losses and Abnormal Losses, Inter-Process Profits, Costing for By-Products and Equivalent Production.
Unit-III
Marginal Costing I: Introduction, Application of Marginal Costing in Terms of Cost Control, Profit Planning, Closing Down a Plant, Dropping a Product line, Charging General and Specific Fixed Costs, Fixation of Selling Price. Make or Buy Decisions, Key or Limiting Factor.
Unit-IV
Marginal Costing II: Selection of Suitable Product Mix, Desired Level of Profits, Diversification of Products, Closing Down or Suspending Activities, Level of Activity Planning. Break-Even Analysis: Application of BEP for Various Business Problems. Inter-Firm Comparison: Need for Inter-Firm Comparison, Types of Comparisons, Advantages.
Unit-V
Budgetary Control: Budget, Budgetary Control, Steps in Budgetary Control, Flexible Budget, Different Types of Budgets: Sales Budget, Cash Budget, Production Budget, Performance Budgets, Zero Based Budgeting; An Introduction to Cost Audit and Management Audit. Standard Costing: Standard Cost and Standard Costing, Standard Costing Vs Budgetary Control, Standard Costing Vs Estimated Cost, Standard Costing and Marginal Costing, Analysis of Variance, Material Variance, Labour Variance and Sales Variance.

business management mba mba jntu hyderabad

Financial Institutions, Markets and Services, MBA III-Sem (R17) JNTU-(Hyderabad) Finance Elective, Low Price Latest 2019 Edition

Financial Institutions, Markets and Services, MBA III-Sem (R17) JNTU-(Hyderabad) Finance Elective, Low Price Latest 2019 Edition

Syllabus

Unit-I
Introduction: The Structure of Indian Financial System; Equilibrium in Financial Markets; Indicators of Financial Development, Structure of Financial Institutions, Financial System and Economic Development ; Financial Sector Reforms after 1991 – Recent Developments of Indian Financial System. Regulatory and Promotional Institutions: Function and Role of RBI, Monetary Policy and Techniques of Monetary Control of RBI, Major Changes in Monetary Policy. The Role and Functions of SEBI. An Update on the Performance on Non-statutory Financial Organization like IFCI, IRBI, IDFC, NABARD, SIDBI, and SFCs.
UNIT-II
Banking and Non Banking Institutions: Commercial Banks – Growth and Structure of Commercial Banks- Competition, Interest Rates, Spreads and NPAs. Bank Capital – Adequacy Norms and Capital Market Support. Banking Innovations – E-banking- Risk Management in Banking. Co-operative Banks - Features, Structure and Growth, Government Initiatives to Strengthen the Co-operative Banks. Non-banking Financial Institutions: Structure and Functioning of Unit Trust of India and Mutual Funds. Growth of Indian Mutual Funds and its Regulation. The Role of AMFI. Insurance Companies – Structure and Investment Pattern of Public and Private Sector Insurance Companies, Competition, Innovation, Role of IRDA, Challenges of Insurance Sector in India.
UNIT-III
Financial and Securities Markets: Structure and Functions of Call Money Market, Government Securities Market – T-bills market, Commercial Bills Market, Commercial Paper and Certificate of Deposits- Securities markets – Organization and Structure, Listing Trading and Settlement. SEBI and Regulation of Primary and Secondary Markets. Role and Functions of Clearing Corporation of India Ltd.
UNIT-IV
Asset /Fund Based Financial Services – Lease Finance- Conceptual and Regulatory Framework, Classification and Financial Leasing, Hire Purchase and Consumer Credit, Factoring and Forfeiting, Housing Finance, Venture Capital Financing.
UNIT-V
Fee-based / Advisory Services: Investment Banking – Introduction, Functions and Activities of Merchant Bankers, Lead Managers, Underwriting, Bankers to an Issue, Debenture Trustees, Portfolio Managers. Challenges Faced by Investment Bankers. Stock Broking, Custodial Services, Depository System, Credit Rating – Role of Agencies, Process, Regulations CIBIL.

business management mba mba jntu hyderabad

Security Analysis and Portfolio Management, MBA III-Sem (R17) Finance Elective, JNTU-(Hyderabad) Low Price Latest 2019 Edition

Security Analysis and Portfolio Management, MBA III-Sem (R17) Finance Elective, JNTU-(Hyderabad) Low Price Latest 2019 Edition

Syllabus

Unit-I
Introduction to Investment
Investment, Speculation and Gambling, Features of Investment, Investment Avenues, Investment Process, The Investment Environment – Securities Market of India, – Securities Trading and Settlement – Types of Orders – Margin Trading.
UNIT-II
Portfolio Analysis
Risk and Return Analysis – Markowitz Portfolio Theory, Mean – Variance Approach, Portfolio Selection – Efficient Portfolios, Single Index Model – Capital Asset Pricing Model, Arbitrage Pricing Theory.
UNIT-III
Bond Valuation
Classification of Fixed Income Securities, Types of Bonds, Interest Rates, Term Structure of Interest Rates, Measuring Bond Yields, Yield to Maturity, Yield to Call, Yield to Maturity, Holding Period Return, Bond Pricing Theorems, Bond Duration, Active and Passive Bond Management Strategies, Bond Immunization, Bond Volatility, Bond Convexity.
UNIT-IV
Equity Valuation
(a) Equity Analysis and Valuation, Equity Valuation Models, Relative Valuation Techniques – Earnings Multiplier Approach, Valuation using P/E Ratio, Price to Book Value, Price/Sales Ratio, Economic Value Added Approach. (b) Fundamental Analysis, Technical Analysis, Efficient Market Hypothesis.
UNIT-V
(a) Derivatives Overview of Indian Derivatives Markets, Option Markets, Option Strategies and Option Valuation, Forward and Future Markets, Mechanics of Trading, Strategies. (b) P erformance Evaluation Mutual Funds, Types of Mutual Funds Schemes, Structure, Trends in Indian Mutual Funds, Net Asset Value, Risk and Return, Performance Evaluation Models – Sharpe Model, Treynor Model, Jensen Model, Fama’s Decomposition.

business management mba mba jntu hyderabad

Production and Operations Management, MBA III-Sem (R17) JNTU-(Hyderabad) Low Price Latest 2019 Edition

Production and Operations Management, MBA III-Sem (R17) JNTU-(Hyderabad) Low Price Latest 2019 Edition

Syllabus

UNIT-I
Introduction to Operations Management
Functional Subsystems of Organization, Definition, Systems Concept of Production, Types of Production Systems – Flow, Job Shop, Batch Manufacturing and Project, Strategic Operations Management – Corporate Strategic, Generic Competitive Strategies, Functional Strategies, Productivity, World Class Manufacturing.
Unit-II
Product Design and Analysis
New Product Development – Its Concepts, Steps of Product Design, Process Planning and Design- Selection of Process, Responsibilities of Process Planning Engineer, Steps in Process Planning. Process Design – Process Research, Pilot Plant Development, Capacity Planning, Enhanced Capacity using Optimization. Value Analysis/ Value Engineering – Value Analysis Application, Value Engineering Procedure, Advantages and Application Areas Ergonomic Considerations in Product Design. Standardization: Standardization Procedure, Advantages of Standardization, Application of Standardization.
Unit-III
Plant Location and Plant Layout
Factors Influencing Plant Location, Break-even Analysis. Single Facility Location Problem, Multi-facility Location Problems – Model for Multi-facility Location Problem, Model to Determine X- Coordinates of New Facilities, Model to Determine Y-Coordinate, Plant Layout – Plant Layout Introduction, Classification of Layout, Advantages and Limitations of Product Layout, Advantages and Limitations of Group Technology Layout, Layout Design Procedures.
Unit-IV
Scheduling
Introduction, Johnson’s Algorithm, Extension of Johnson’s Rule. Job Shop Scheduling: Introduction, Types of Schedules, Schedule Generation, Heuristic Procedures, Priority Dispatching Rules. Two Jobs and ‘m’ Machines Scheduling, Quality Control Concepts.
Unit-V
Materials Management
Integrated Materials Management, Components of Integrated Materials Management- Materials Planning, Inventory Control, Purchase Management, Stores Management. EOQ, Models of Inventory, Operation of Inventory Systems, Quantity Discount, Implementation of Purchase Inventory Model – Incoming Materials Control, Obsolete Surplus and Scrap Management, ABC Analysis, XYZ Analysis, VED Analysis, FSN Analysis, SDE Analysis.

business management mba mba jntu hyderabad

Management Information System, MBA III-Sem (R17) JNTU-(Hyderabad) Low Price Latest 2019 Edition

Management Information System, MBA III-Sem (R17) JNTU-(Hyderabad) Low Price Latest 2019 Edition

Syllabus

UNIT-I
Introduction
MIS Importance, Definition, Nature and Scope of MIS, Structure and Classification of MIS, Information and Systems Concept, Types of Information, Information Systems for Competitive Advantage.
Unit-II
Business Applications of Information Systems
E-Commerce, ERP Systems, DSS, Business Intelligence and Knowledge Management System.
Unit-III
Management of IS
Information System Planning, System Acquisition, Systems Implementation, Evaluation and Maintenance of IS, IS Security and Control.
Unit-IV
Building of Information Systems
System Development Stages, System Development Approaches, Systems Analysis and Design – Requirement Determination, Strategies for Requirement Determination, Structured Analysis Tools, System Design – Design Objectives, Conceptual Design, Design Methods, Detailed System Design.
Unit-V
Introduction to Cyber Crime
Cyber Space, Cyber Law,, E-business, E-Consumers, Spam, Phishing. Cyber Crime and Information Security, Cyber Criminals, Classification of Cyber Criminals – Indian Perspectives – Cyber Crimes and Indian IT Act 2000, Global Perspective on Cybercrime – Cybercrime Era.

business management mba mba jntu hyderabad

Consumer Behaviour, MBA III-Sem (R17) Marketing - Elective, JNTU-(Hyderabad) Low Price Latest 2019 Edition

Consumer Behaviour, MBA III-Sem (R17) Marketing - Elective, JNTU-(Hyderabad) Low Price Latest 2019 Edition

Syllabus

UNIT-I
Understanding Consumer Behaviour
Defining Consumer Behaviour, Need for Consumer Behaviour, Understanding Consumer through Research Process, Consumer Behaviour in a World of Economic Instability, Rural Consumer Behaviour, Consumer Segmentation, Targeting and Positioning, Segmentation and Branding, Rural Markets.
UNIT - II
Environmental Influences on Consumer behaviour
Influence of Culture, Sub Culture, Social Class, Social Group, Family and Personality, Cross-Cultural Consumer Behaviour.
UNIT- III
Consumer as an Individual
Personality and Self-Concept, Consumer Motivation, Consumer Perception, Consumer Attitudes and Changing Attitudes, Consumer Learning and Information Processing.
UNIT- IV
Consumer Decision Making Processes
Problem Recognition, Search and Evaluation, Purchasing Processes, Post Purchase Behaviour, Models of Consumer Decision Making, Consumers and the Diffusion of Innovations.
UNIT - V
Consumerism and Ethics
Roots of Consumerism, Consumer Safety, Consumer Information, Consumer Responsibilities, Marketer Responses to Consumer Issues, Marketing Ethics towards Consumers.